as Wyeth Limited) [2009 - TMI - 32441 - *BOMBAY HIGH COURT*]
Date of Decision: February 9, 2009
Expenses incurred on film production by way of advertisement for marketing
of products manufactured by them - if the expenditure is in respect of
business which is yet to commence then the same cannot be treated as revenue
expenditure but if the expenditure is in respect of an ongoing business and
there is no enduring benefit it can be treated as revenue expenditure -
Since expenditure was in
respect of promoting ongoing products of the assessee, they are held as by
way of revenue expenditure